Confidence: Do You Need It to Be Great at Branding?
Last week I heard a well-known newscaster talking about what it takes to become great in the news industry. Although he said he doesn’t often give advice about success in his field, a friend had asked for some pointers for his college graduate son who was just starting out in the business.
After thinking about it, he decided he didn’t want to rehash the “work hard, make great connections, always be learning” mantra so often heard by newbies in every field. it occurred to him that the MOST important element for his own success—as well as that of his strongest competitors—was confidence.
It takes confidence
He said, “I told the kid, ‘You’ve got to communicate so that what you say, people feel that they haven’t really heard it until they hear it from you—even if they already have heard it.
‘You have to be so sure and convincing that people stand up and listen. I’m not talking about arrogance or pomposity or presumption, it’s different because it’s backed by your sureness.
‘This confidence comes from the fact that you’re prepared. That you have researched your subject matter, that you know what you’re talking about. This confidence convinces people that you can be trusted, because what you’re talking about is true, and real, and can be backed up.’”
The newscaster said that being able to show confidence was his best tip for succeeding in the news business—and in any other endeavor.
Do you have the confidence you need to be great at branding?
We agree that confidence is essential, and that it comes from preparation and research and knowledge. And that it has to be authentic. That’s why we love sharing our Building Brands for Clients branding process so much in our Brand Academy Workshop—because it gives you the preparation, research, and knowledge you need to be able to go out and talk about strategic branding with confidence. And when you are able get clients and prospects to stand up and listen, to know that you can be trusted because you know what you’re talking about, then you’re able to break the “design is a commodity” barrier, blow away your competition, and sell powerful high-value branding programs that really help your clients.
Our students gain the confidence they’re looking for
Here is what a few of our students tell us about gaining confidence from our Brand Academy Workshop (see more testimonials here):
“I feel confident now, with the detailed strategies Marcia and Ed shared, to win the projects we want and be able to guide our clients strategically.”
“I think a lot of the value is obviously in the fact that you are sharing a proven process, but equally as much in the confidence that you provide the participants with to be able to go out and execute it.”
“I wanted you both to know that I have had 3 opportunities to use what I learned from both of you last week with clients that are asking questions. I would not be as confident and knowledgeable to answer them if I had not taken your workshop. I learned so much and it gave me the confidence I needed.”
“I definitely credit Brand Academy for the confidence I now have to present a full $20k branding proposal, and that has elevated me in the eyes of my clients.”
“This workshop has made me so much more confident. I thought I had the principles down because I read the Handbook before I came, but now it’s really starting to gel. I know I can help my clients with this process.”
“Already, on the flight home from the workshop, I was offered a speaking gig on branding by using one of the tips I learned from Marcia and Ed. And I know I can do it because I now have the confidence and information I was missing before. This is by far the best money I’ve ever spent on my business.”