Why design commoditization is a big problem 0

Why design commoditization is a big problem

Posted by on Jan 15, 2018 in Blog

At Brand Academy, our opinion is that commoditization is the biggest problem facing graphic design firms today. Thanks the the web, design has been reduced to a price—and with that, anyone with a computer thinks they have the wherewithal to design. With the advent of templates, any bozo can put together a pretty reasonable website at ridiculous prices.

How can we get around the commoditization challenge?
Designers world-wide are looking for answers to this problem. How can we become relevant again? I shouldn’t over simplify—of course there are many design shops that are flourishing, but even they are . . .

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Why to Change the Conversation from Design to Brand Strategy 0

Why to Change the Conversation from Design to Brand Strategy

Posted by on Jan 5, 2018 in Blog

If you’ve had your design firm for awhile, you’ve gotten used to selling design. It’s your comfort zone. You love design and understand how powerful it is. You know design can really help your clients.

But you also know that selling design doesn’t differentiate you from all the other designers out there who are also selling design, especially when what you really want are the big branding projects. Read more . . .

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What Makes Branding Work? 0

What Makes Branding Work?

Posted by on Oct 3, 2017 in Blog

I love poking around and trying to understand not only how the brain works, but how we can take advantage of how it works for our clients. And branding is one of those things — it takes advantage of the way our brains work naturally, and that also means the brains of your clients, and your client’s customers.

Here’s what happens:

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