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The Value of Positioning: Defining Your Client’s Competitive Edge 0

The Value of Positioning: Defining Your Client’s Competitive Edge

Posted by on Feb 28, 2017 in Blog

Why do you need to think about positioning your client’s company as a part of branding? We’re designers, so why not just jump right to design?

If you’re like most designers, you don’t just want to “decorate,” you want to help your clients be successful. And while you know the immense communication value of design, you also know that design alone can’t tell the entire story when helping your clients with their business objectives.

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How to draw attention to your brand 0

How to draw attention to your brand

Posted by on Feb 15, 2017 in Blog

Your brand is all about who you are—what your reputation is. And contrary to the popular business motto, “It’s all about who you know,” the reality is closer to, “It’s about who knows you.” And frankly, they can’t know you if you do nothing to draw them to you.

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