What does every graphic design firm have in common? Well, just about everything.
If you happen to bundle a group of graphic design firm websites together and analyze them, you’ll quickly see they all appear very much alike. It’s as though they’re all singing from the same song sheet. They’re all using the latest web dynamics, all have a portfolio section, and all tout that they do branding. Not much differentiation here.
I recently heard a well known newscaster say that being able to show confidence was his best tip for succeeding in the media—and in any other endeavor.
He said, “You have to be so sure and convincing that people stand up and listen. I’m not talking about arrogance or pomposity or presumption, it’s different because it’s backed by your sureness.
“This confidence comes from the fact that you’re prepared. That you have researched your subject matter, that you know what you’re talking about. This confidence convinces people that you can be trusted, because what you’re talking about is true, and real, and can be backed up.”