Why do you need to think about positioning your client’s company as a part of branding? We’re designers, so why not just jump right to design?
If you’re like most designers, you don’t just want to “decorate,” you also want to help your clients be successful. And while you know the immense communication value of design, you also know that design alone can’t tell the entire story when helping your clients with their business objectives. Positioning gives the organization a competitive edge. It gives value to their brand and informs the design, so the design can become even more powerful as it reinforces and supports the positioning. Positioning the organization in the minds of your client’s customers, both business-to-business and business-to-consumer, is one of the most valuable things you can do for your client—and it’s the strategic element your client is the happiest to pay for.Learn More