The Benefits of Virtual Training
By now you’ve probably heard that we’re taking the April Brand Academy Workshop online, to a virtual instead of an in-person format. This is because Marcia’s 91-year-old mom had a bad fall and it isn’t possible for Marcia to leave her at this time.
So what can you expect from a live workshop turned virtual? Well, first of all, the workshop will still be live—you’ll still be with us, live, while we deliver the content. (And you can follow along with your super-classy 100-page Brand Academy Handbook.) And it will still be interactive, because we’re using a fully participative video conferencing technology, where all of us (and that means you, too) will be on video and communicating throughout the entire three days. So no slouching! We’ll be able to see you :)
It’s better than a webinar
These days there are a variety of formats you can embrace to educate yourself. You’ve been seeing us on webinars, where you position yourself in front of your computer and watch and learn. The April Brand Academy Workshop will be three steps better than that, because all attendees will be connected through a video feed and everyone will appear on-screen, so we’ll all be watching each other while we learn. This will allow you to see your peers in real time, and to jump into conversations and ask questions. Because of the video component you’re able to see the personalities of the other attendees—they’re not just a voice in the box. You get a better sense of the person when you see them talk and move.
Virtual training is good for your budget
Virtual training is also very cost effective. Don’t get us wrong, we love our in-person workshops, but with a virtual event there are no flights, no hotel costs, no food or bar bills. You could attend in pajama bottoms if you choose since visibility is waist up. There’s also something to be said for being in your own environment. Eliminating these costs and focusing the budget on training might make the workshop more doable for you, where it may have been out of reach before.
So what about learning and retention value of virtual training?
Adult learning and retention statistics place the following values on learning formats:
Lecture — 5%
Reading — 10%
Demonstration — 30%
Group Interaction — 50%
Practice and Doing — 75%
So what does this mean to you? It means you will retain more of what you learn if you are not just reading or watching a lecture, but if you are seeing demonstrations, having group interactions, and have the opportunity to practice and experiment. We have worked hard to incorporate all of these learning methodologies into our in-person workshops, and into our live virtual workshop!
Because of the live video conferencing program we are using (which is very seamless and appears to have no technical issues that we’ve found so far), we will be able to demonstrate, interact as a group, and practice doing much the same virtually as we do in our in-person workshops.
And, since we’ve trained and certified many people virtually, we know the content and information comes through very well. Here’s a quote from one of our virtual students:
“Extremely valuable process, especially for our future clients. I think from now on we will serve them better. I foresee they will reap benefits in the millions of dollars from this process, while we make an additional $100k in revenue for ourselves this year alone. That’s a good return for a small investment in training. It’s a no-brainer decision! I’m extremely happy I found Ed and Marcia.” —Sergio Luna, Rojo 032, San Antonio, TX, private mentoring client 2015
How to make the best use of virtual training
Because virtual training takes place in your environment, you’ll need to be disciplined about setting aside the time as if you were away with no distractions. Here are some recommendations on how to make the best use of virtual training:
- Block out the time for sessions and make sure you will not be interrupted. Most training schedules (like ours) will allow breaks for you to attend to lunch and necessities, and you can make quick phone calls and return client emails then, but try not to get hung up and miss valuable course sessions.
- If there is course material that comes with your sessions (like our beautiful and information-packed 100-page Brand Academy Handbook), be sure to study it before and after the sessions.
- Download and print your handouts prior to sessions if possible, and use them for taking notes. Highlight sections that are meaningful to you.
- Keep a separate notepad for to-do’s and action steps you want to take from ideas you get during the sessions.
- If the sessions are interactive and encourage questions (like ours), don’t be shy! If you have a question, there’s a good chance others would like to hear the answer to that question too. Ask! And if you don’t know the format for asking questions, ask that, too.
- Take notes. Even for things you think you already know, writing things down helps to make things stick and make an impression on your brain. And, you’ll have the things that stood out to you on paper, so you can go back and review later. Don’t just sit and listen!
- As soon as possible after the sessions are over, take action. Put what you’ve learned into use. Because your brain is learning all the time, what isn’t acted on will be pushed further into the back storage section of your brain and labeled “not as important” as incoming information if you don’t use it right away.
Continuing to learn and grow your business in any format—in-person or virtual—is vital to your business. Click here for more information and to register for the Brand Academy Virtual Certification Workshop.