Posts by marciahoeck

Why to Change the Conversation from Design to Brand Strategy 0

Why to Change the Conversation from Design to Brand Strategy

Posted by on Jan 5, 2018 in Blog

If you’ve had your design firm for awhile, you’ve gotten used to selling design. It’s your comfort zone. You love design and understand how powerful it is. You know design can really help your clients.

But you also know that selling design doesn’t differentiate you from all the other designers out there who are also selling design, especially when what you really want are the big branding projects. Read more . . .

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What Makes Branding Work? 0

What Makes Branding Work?

Posted by on Oct 3, 2017 in Blog

I love poking around and trying to understand not only how the brain works, but how we can take advantage of how it works for our clients. And branding is one of those things — it takes advantage of the way our brains work naturally, and that also means the brains of your clients, and your client’s customers.

Here’s what happens:

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The Value of Positioning: Defining Your Client’s Competitive Edge 0

The Value of Positioning: Defining Your Client’s Competitive Edge

Posted by on Feb 28, 2017 in Blog

Why do you need to think about positioning your client’s company as a part of branding? We’re designers, so why not just jump right to design?

If you’re like most designers, you don’t just want to “decorate,” you want to help your clients be successful. And while you know the immense communication value of design, you also know that design alone can’t tell the entire story when helping your clients with their business objectives.

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