I love poking around and trying to understand not only how the brain works, but how we can take advantage of how it works for our clients. And branding is one of those things — it takes advantage of the way our brains work naturally, and that also means the brains of your clients, and your client’s customers.
Here’s what happens:
I recently heard a well known newscaster say that being able to show confidence was his best tip for succeeding in the media—and in any other endeavor.
He said, “You have to be so sure and convincing that people stand up and listen. I’m not talking about arrogance or pomposity or presumption, it’s different because it’s backed by your sureness.
“This confidence comes from the fact that you’re prepared. That you have researched your subject matter, that you know what you’re talking about. This confidence convinces people that you can be trusted, because what you’re talking about is true, and real, and can be backed up.”