Posts by marciahoeck

How to Take the Icky Out of Selling 0

How to Take the Icky Out of Selling

Posted by on Feb 5, 2018 in Blog

If you don’t like selling because it makes you feel pushy and salesy, we understand. Most creative people balk at selling their work—it’s not like working in a shoe store or at Dunkin’ Donuts, we’re selling our creativity. Selling is more closely tied to us, our talents, and our egos. It can feel kind of whore-ish, or like we’re selling our babies. At least on the surface, anyway.

What can you do to make it easier, to take the icky out of selling?

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Why to Change the Conversation from Design to Brand Strategy 0

Why to Change the Conversation from Design to Brand Strategy

Posted by on Jan 5, 2018 in Blog

If you’ve had your design firm for awhile, you’ve gotten used to selling design. It’s your comfort zone. You love design and understand how powerful it is. You know design can really help your clients.

But you also know that selling design doesn’t differentiate you from all the other designers out there who are also selling design, especially when what you really want are the big branding projects. Read more . . .

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What Makes Branding Work? 0

What Makes Branding Work?

Posted by on Oct 3, 2017 in Blog

I love poking around and trying to understand not only how the brain works, but how we can take advantage of how it works for our clients. And branding is one of those things — it takes advantage of the way our brains work naturally, and that also means the brains of your clients, and your client’s customers.

Here’s what happens:

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