Posts by Ed Roach

Why design commoditization is a big problem 0

Why design commoditization is a big problem

Posted by on Jan 15, 2018 in Blog

At Brand Academy, our opinion is that commoditization is the biggest problem facing graphic design firms today. Thanks the the web, design has been reduced to a price—and with that, anyone with a computer thinks they have the wherewithal to design. With the advent of templates, any bozo can put together a pretty reasonable website at ridiculous prices.

How can we get around the commoditization challenge?
Designers world-wide are looking for answers to this problem. How can we become relevant again? I shouldn’t over simplify—of course there are many design shops that are flourishing, but even they are . . .

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How To Leave Same-Old, Same-Old Design Firms Behind 0

How To Leave Same-Old, Same-Old Design Firms Behind

Posted by on Apr 2, 2017 in Blog

What does every graphic design firm have in common? Well, just about everything.

If you happen to bundle a group of graphic design firm websites together and analyze them, you’ll quickly see they all appear very much alike. It’s as though they’re all singing from the same song sheet. They’re all using the latest web dynamics, all have a portfolio section, and all tout that they do branding. Not much differentiation here.

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Boy, Do We Know HOW (magazine) 0

Boy, Do We Know HOW (magazine)

Posted by on Mar 7, 2017 in Blog

We don’t like to brag, but we thought it important that you benefit from our relationship with HOW Magazine. Because maybe you didn’t know that for the past several years, we’ve collaborated with them to deliver high-value content on the topic of strategic branding.

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