All over the Internet, logos can be had for a few dollars. Even Costco has entered the logo market with ads for $149 logos. Most printing services offer free design services as a loss leader to print. Alas, graphic design has become a commodity. And that commodity is not just for small to medium size enterprises, but international companies have also been known to throw designers under the bus for price. Why? Because they can.
Strategy (not logo design) can pull you out of the struggle. One very large asset we as designers seldom recognize and often just give away as a cost of doing business (another commodity attitude) is our keen intuitive sense, knowledge, and ability to be strategic thinkers. Designers can and should up the game by showing our true value to clients. Your brain matter is the perfect source material to develop and grow true brand experiences for your clients.Learn More