About Us

About Us

Marcia Hoeck

For over 25 years, as owner of Hoeck Associates, Inc., a leading marketing communications firm in Toledo, Ohio, with offices in Michigan and Arizona, Marcia Hoeck lived what she now teaches. Like many design firm owners, Marcia found the business aspects of her work daunting. Out of necessity and survival, she developed simple methods to take the complexity out of the way her business ran. The results: a terrific team of people who stayed long term (8, 14, 20, and even 22 years), profitable long-term clients who came back year after year, a very manageable lighter-than-average workload, and a business with great flexibility.

After selling the assets of her business in 2009, Marcia turned her attention to helping make business easy for other creative business owners through coaching and consulting. She often speaks in person and on teleclasses and webinars about business building for creatives, and offers private and group business coaching and live 3-day training events. Many creative business owners appreciate her practical yet softer, gentler approach to building authentic confidence in business.

The in-the-trenches branding experience Marcia gained over her many years of working with Fortune 1000 companies to small businesses is the basis of her branding strategy. Using her same approach of simplifying complex information into do-able processes that work, Marcia documented her branding methods and packaged them for her own team. These strategies, together with Ed Roach’s insights and methods, eventually became the Brand Academy Process that Marcia and Ed offer today.

Marcia has spoken live at HOW Conference and HOW Creative Freelancer Conference, has produced numerous webinars for HOW and Graphic Artists Guild, and has had her articles published in HOW Magazine, HOW’s Parse blog, and Copyblogger, one of the 10 Top Marketing Blogs.

Marcia shares her home with an amazing bichon, Amazing Grace, and a miniature long-haired dachshund, Liesl Diesel Weasel Bezo, who needs a long name. In the fourth grade, Marcia was Hula Hoop Queen of the whole block.

Find out more about Marcia at her website.


Ed Roach

Ed Roach has worked with hundreds of successful small businesses by helping them develop unique brand positioning strategies that differentiates them from their competition for more than 25 years. He continues to work with small and medium enterprises and uses this experience in our Brand Academy product. You get to benefit from his real-world experience. Ed appreciates working with companies who see the value of going beyond mere slogans and have a desire to sell from compelling positions. Ed consults predominantly with businesses facilitating his proprietary process, “Brand Navigator.” This branding process effectively focuses a company’s brand, delivering a positioning strategy that can be taken to their marketplace. He also provides one-on-one online and telephone consulting.

Ed has international experience as a speaker and a branding expert, such as developing the brand for the Dar Rapid Transit Agency in Dar es Salaam in Tanzania, Africa. He was responsible for brand strategy and applying the brand image throughout the entire operation including terminals, buses, staff attire, marketing materials, signage and more.

Ed has been interviewed in all media regarding branding small businesses, most recently on CBC Radio and The A Channel, in “America’s Best” magazine and the “Christian Radio & Music Industry” trade magazine, Canadian Press, CNN, Luxury Daily Magazine, China Daily USA and The Globe and Mail. Ed’s opinion has appeared in Inc.com, HP’s corporate newsletter, startupnation.com, Webalue.com, SmallBizClub.com, SmallBusinessBranding.com and BizX Magazine. He also blogs extensively and uses the digital realm on the web to connect and promote his services world-wide.

Ed participated in the ProctorGallagher MATRIXX program as part of a panel of dynamic experts from all over the continent.

Find out more about Ed at his website.

Where you’ve seen us before:

HOW Magazine • HOW Design Live • HOW’s Parse Blog • MyDesignShop.com • Creative Freelancer Conference • Graphic Artists Guild • Copyblogger • PROFIT Magazine • Small Business Branding • Small Biz Club • CBS Radio Washington • Debossified • CBC Radio • iTunes • The A Channel • America’s Best Christian Radio & Music Industry • Canadian Press • CNN • Luxury Daily Magazine • The Globe and Mail • Inc.com • HP Corporate Newsletter • StartupNation • Webalue • BizX Magazine