How to Make $20,000 to $50,000 on Your Next Branding Project

How to Make $20,000 to $50,000 on Your Next Branding Project

Register for our LAST Live Branding Webinar with Marcia Hoeck and Ed Roach


How to Make $20,000 to $50,000 on Your Next Branding Project (Before You Even Start Designing)


New and updated for 2019!


This webinar is now over, but you can still get the recording. Sign up below and we’ll send it immediately —

and then keep reading about the contents of this webinar and why it’s so popular.


This webinar will be recorded, so even if you can’t attend the live webinar, sign up anyway and we’ll send you the recording.



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During this free webinar you will learn:

  1. What makes branding work, and how the brain helps with branding
  2. The ROI (return on investment) of branding, and why it’s valuable to the client
  3. How people buy, so you can give information in the correct order
  4. How to identify branding opportunities, so you won’t underestimate or prejudge
  5. The conversation with the client, so you can feel good about it

(This is a LIVE repeat of one of our most popular webinars ever—updated for 2019. When we repeat a webinar, there’s no telling where it may lead. We often get off on tangents and cover material in a different way, so even if you’ve listened to past presentations of this content, be sure to listen again. Repetition is one of the best ways to retain information. There’s lots of education here your competitors don’t make use of—heck, they don’t even know about it.)

For years, you may have been neglecting a key area of business that could be bringing a significant stream of income into your business.

You may have thought you had it covered by calling your logo design and identity packages “branding.” But there’s so much more you can help your clients with (and charge them for).

If you’ve been following our emails and articles on branding, you know that strategic branding consists of additional non-design elements clients will pay a lot for—and there’s a good chance you’re not offering them. There’s no need to pass on branding projects anymore, or give away your strategic work. You are the perfect person to be guiding your clients through these elements, adding big dollars to your bottom line.

In this popular webinar, we’ll be going deep into the psychology of branding, so don’t miss it!

Put your name and email in the form above and join us for this information packed, complimentary webinar. (Even if you didn’t make it to the live webinar, sign up anyway and we’ll send you the recording.)

“Hi Marcia, I’m very happy that I can attend your workshop and meet you and Ed virtually. I’ve been listening to your recorded webinars a hundred times. The way you both teach strategic branding is so clear and what you say really resonates with me. You’re webinars are so helpful, they’re life changing. Things that you and Ed say inspired me to learn more about brand strategy and to rethink everything I’d been doing. Thank you!”
—Chris Grey,, Kent, UK

“Hi Marcia and Ed, I landed my first official branding project with an existing client. They are paying the full $20,000 and this was exactly what they seem to need. I received several compliments at the end of our meeting, people thought it was great.  As an extra plus, they’re now talking app development, rebranding, website redesign…the list goes on. It all played out exactly like you said it would.


“I can honestly say that deciding to go to the HOW Conference (where I heard you both speak) was the best business move I have ever made.”

—Abraham, Brooklyn, NY

“I would have never imagined I’d feel as confident and capable to not only present myself as a brand educator, but also to solicit over $20,000 in proposals, all within a month of completing the training! 


“I love the creative aspects of being a graphic designer, but prior to the workshop, my work had yet to elicit many groundbreaking “AHA’s!” for clients or solidly impact the way they do business and approach marketing investments. Now, having an objective, proven process means I don’t have to spin my creative wheels for free anymore. It makes it 1,000 times easier to present tangible solutions that will be so much more valuable to them than me banging my creative head on the desk and struggling to get an actionable plan in motion.”

—Holly Herlocker, Branding + Design Consultant, North Little Rock, AR