Brand Academy Certification Workshop

Brand Academy Certification Workshop

If you’re looking for a way to bring more revenue into your design or marketing communications firm, work with higher level clients, and be more valued for your work, you’ll want to join us at our next Brand Academy Virtual Certification Workshop.

April 23 & 24, 2018

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How to Make $20,000 to $50,000 on Your Next Branding Project

How to Make $20,000 to $50,000 on Your Next Branding Project

If you’ve been following our series on building your business with branding, you know that strategic branding consists of additional non-design elements clients will pay a lot for—and there’s a good chance you’re not offering them. There’s no need to pass on branding projects anymore, or give away your strategic work. You are the perfect person to be guiding your clients through these elements, adding big dollars to your bottom line.

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Successful Students Webinar 2016

Successful Students Webinar 2016

We’ve persuaded a few of our most successful students to come on live to talk about their experiences after training with Brand Academy. Instead of just hearing from us about the transformation that can happen for your business when you focus on strategic branding, you’ll be hearing from designers just like you who have seen transformations in their own businesses. You won’t want to miss this webinar!

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Wow—I had a great experience today with a new prospect. I was able to secure a contract for branding at $20k as I was able to show the value of the process on its own merit, and then I was able to add additional revenue of $16k for design after the branding process was complete.

If this had occurred before your workshop, I would have done many of the branding steps while I was putting the design together without receiving the additional compensation—doing most of the work for half of the income! I cannot thank you both enough! —C.J. Higginbotham, Leap Creative Services, Orlando, FL

News & Updates

Breaking Information Regarding Brand Academy

Why design commoditization is a big problem

Why design commoditization is a big problem

Posted by Ed Roach on Jan 15, 2018

At Brand Academy, our opinion is that commoditization is the biggest problem facing graphic design firms today. Thanks the the web, design has been reduced to a price—and with that, anyone with a computer thinks they have the wherewithal to design. With the advent of templates, any bozo can put together a pretty reasonable website at ridiculous prices.

How can we get around the commoditization challenge?
Designers world-wide are looking for answers to this problem. How can we become relevant again? I shouldn’t over simplify—of course there are many design shops that are flourishing, but even they are . . .

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Why to Change the Conversation from Design to Brand Strategy

Why to Change the Conversation from Design to Brand Strategy

Posted by Marcia Hoeck on Jan 5, 2018

If you’ve had your design firm for awhile, you’ve gotten used to selling design. It’s your comfort zone. You love design and understand how powerful it is. You know design can really help your clients.

But you also know that selling design doesn’t differentiate you from all the other designers out there who are also selling design, especially when what you really want are the big branding projects. Read more . . .

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What Makes Branding Work?

What Makes Branding Work?

Posted by Marcia Hoeck on Oct 3, 2017

I love poking around and trying to understand not only how the brain works, but how we can take advantage of how it works for our clients. And branding is one of those things — it takes advantage of the way our brains work naturally, and that also means the brains of your clients, and your client’s customers.

Here’s what happens:

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