Brand Academy Certification Workshop

Brand Academy Certification Workshop

If you’re looking for a way to bring more revenue into your design or marketing communications firm, work with higher level clients, and be more valued for your work, you’ll want to join us at our next Brand Academy Virtual Certification Workshop.

April 23 & 24, 2018

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How to Make $20,000 to $50,000 on Your Next Branding Project

How to Make $20,000 to $50,000 on Your Next Branding Project

If you’ve been following our series on building your business with branding, you know that strategic branding consists of additional non-design elements clients will pay a lot for—and there’s a good chance you’re not offering them. There’s no need to pass on branding projects anymore, or give away your strategic work. You are the perfect person to be guiding your clients through these elements, adding big dollars to your bottom line.

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Successful Students Webinar 2016

Successful Students Webinar 2016

We’ve persuaded a few of our most successful students to come on live to talk about their experiences after training with Brand Academy. Instead of just hearing from us about the transformation that can happen for your business when you focus on strategic branding, you’ll be hearing from designers just like you who have seen transformations in their own businesses. You won’t want to miss this webinar!

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Wow—I had a great experience today with a new prospect. I was able to secure a contract for branding at $20k as I was able to show the value of the process on its own merit, and then I was able to add additional revenue of $16k for design after the branding process was complete.

If this had occurred before your workshop, I would have done many of the branding steps while I was putting the design together without receiving the additional compensation—doing most of the work for half of the income! I cannot thank you both enough! —C.J. Higginbotham, Leap Creative Services, Orlando, FL

News & Updates

Breaking Information Regarding Brand Academy

What Makes Branding Work?

What Makes Branding Work?

Posted by Marcia Hoeck on Oct 3, 2017

I love poking around and trying to understand not only how the brain works, but how we can take advantage of how it works for our clients. And branding is one of those things — it takes advantage of the way our brains work naturally, and that also means the brains of your clients, and your client’s customers.

Here’s what happens:

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How To Leave Same-Old, Same-Old Design Firms Behind

How To Leave Same-Old, Same-Old Design Firms Behind

Posted by Ed Roach on Apr 2, 2017

What does every graphic design firm have in common? Well, just about everything.

If you happen to bundle a group of graphic design firm websites together and analyze them, you’ll quickly see they all appear very much alike. It’s as though they’re all singing from the same song sheet. They’re all using the latest web dynamics, all have a portfolio section, and all tout that they do branding. Not much differentiation here.

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Confidence: Do You Need It to Be Great at Branding?

Confidence: Do You Need It to Be Great at Branding?

Posted by Marcia Hoeck on Mar 15, 2017

I recently heard a well known newscaster say that being able to show confidence was his best tip for succeeding in the media—and in any other endeavor.

He said, “You have to be so sure and convincing that people stand up and listen. I’m not talking about arrogance or pomposity or presumption, it’s different because it’s backed by your sureness.

“This confidence comes from the fact that you’re prepared. That you have researched your subject matter, that you know what you’re talking about. This confidence convinces people that you can be trusted, because what you’re talking about is true, and real, and can be backed up.”

We agree.

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