If you’re looking for a way to bring more revenue into your design or marketing communications firm, work with higher level clients, and be more valued for your work, you’ll want to join us at our next Brand Academy Virtual Certification Workshop.
April 23 & 24, 2018Learn More
If you’ve been following our series on building your business with branding, you know that strategic branding consists of additional non-design elements clients will pay a lot for—and there’s a good chance you’re not offering them. There’s no need to pass on branding projects anymore, or give away your strategic work. You are the perfect person to be guiding your clients through these elements, adding big dollars to your bottom line.Learn More
We’ve persuaded a few of our most successful students to come on live to talk about their experiences after training with Brand Academy. Instead of just hearing from us about the transformation that can happen for your business when you focus on strategic branding, you’ll be hearing from designers just like you who have seen transformations in their own businesses. You won’t want to miss this webinar!Learn More
If this had occurred before your workshop, I would have done many of the branding steps while I was putting the design together without receiving the additional compensation—doing most of the work for half of the income! I cannot thank you both enough! —C.J. Higginbotham, Leap Creative Services, Orlando, FL
Breaking Information Regarding Brand Academy
Why do you need to think about positioning your client’s company as a part of branding? We’re designers, so why not just jump right to design?
If you’re like most designers, you don’t just want to “decorate,” you also want to help your clients be successful. And while you know the immense communication value of design, you also know that design alone can’t tell the entire story when helping your clients with their business objectives. Positioning gives the organization a competitive edge. It gives value to their brand and informs the design, so the design can become even more powerful as it reinforces and supports the positioning. Positioning the organization in the minds of your client’s customers, both business-to-business and business-to-consumer, is one of the most valuable things you can do for your client—and it’s the strategic element your client is the happiest to pay for.Learn More
If you don’t like selling because it makes you feel pushy and salesy, we understand. Most creative people balk at selling their work—it’s not like working in a shoe store or at Dunkin’ Donuts, we’re selling our creativity. Selling is more closely tied to us, our talents, and our egos. It can feel kind of whore-ish, or like we’re selling our babies. At least on the surface, anyway.
What can you do to make it easier, to take the icky out of selling?Learn More
At Brand Academy, our opinion is that commoditization is the biggest problem facing graphic design firms today. Thanks the the web, design has been reduced to a price—and with that, anyone with a computer thinks they have the wherewithal to design. With the advent of templates, any bozo can put together a pretty reasonable website at ridiculous prices.
How can we get around the commoditization challenge?
Designers world-wide are looking for answers to this problem. How can we become relevant again? I shouldn’t over simplify—of course there are many design shops that are flourishing, but even they are . . .