Brand Academy Certification Workshop

Brand Academy Certification Workshop

If you’re looking for a way to bring more revenue into your design or marketing communications firm, work with higher level clients, and be more valued for your work, you’ll want to join us at our next Brand Academy Virtual Certification Workshop.

April 23 & 24, 2018

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How to Make $20,000 to $50,000 on Your Next Branding Project

How to Make $20,000 to $50,000 on Your Next Branding Project

If you’ve been following our series on building your business with branding, you know that strategic branding consists of additional non-design elements clients will pay a lot for—and there’s a good chance you’re not offering them. There’s no need to pass on branding projects anymore, or give away your strategic work. You are the perfect person to be guiding your clients through these elements, adding big dollars to your bottom line.

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Successful Students Webinar 2016

Successful Students Webinar 2016

We’ve persuaded a few of our most successful students to come on live to talk about their experiences after training with Brand Academy. Instead of just hearing from us about the transformation that can happen for your business when you focus on strategic branding, you’ll be hearing from designers just like you who have seen transformations in their own businesses. You won’t want to miss this webinar!

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Wow—I had a great experience today with a new prospect. I was able to secure a contract for branding at $20k as I was able to show the value of the process on its own merit, and then I was able to add additional revenue of $16k for design after the branding process was complete.

If this had occurred before your workshop, I would have done many of the branding steps while I was putting the design together without receiving the additional compensation—doing most of the work for half of the income! I cannot thank you both enough! —C.J. Higginbotham, Leap Creative Services, Orlando, FL

News & Updates

Breaking Information Regarding Brand Academy

Why Sell Branding Strategy? I Just Want to Design

Why Sell Branding Strategy? I Just Want to Design

Posted by Ed Roach on Mar 19, 2018

All over the Internet, logos can be had for a few dollars. Even Costco has entered the logo market with ads for $149 logos. Most printing services offer free design services as a loss leader to print. Alas, graphic design has become a commodity. And that commodity is not just for small to medium size enterprises, but international companies have also been known to throw designers under the bus for price. Why? Because they can.

Strategy (not logo design) can pull you out of the struggle. One very large asset we as designers seldom recognize and often just give away as a cost of doing business (another commodity attitude) is our keen intuitive sense, knowledge, and ability to be strategic thinkers. Designers can and should up the game by showing our true value to clients. Your brain matter is the perfect source material to develop and grow true brand experiences for your clients.

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Positioning: How to Define Your Client’s Competitive Edge

Positioning: How to Define Your Client’s Competitive Edge

Posted by Marcia Hoeck on Mar 8, 2018

Why do you need to think about positioning your client’s company as a part of branding? We’re designers, so why not just jump right to design? 

If you’re like most designers, you don’t just want to “decorate,” you also want to help your clients be successful. And while you know the immense communication value of design, you also know that design alone can’t tell the entire story when helping your clients with their business objectives. Positioning gives the organization a competitive edge. It gives value to their brand and informs the design, so the design can become even more powerful as it reinforces and supports the positioning. Positioning the organization in the minds of your client’s customers, both business-to-business and business-to-consumer, is one of the most valuable things you can do for your client—and it’s the strategic element your client is the happiest to pay for.

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How to Take the Icky Out of Selling

How to Take the Icky Out of Selling

Posted by Marcia Hoeck on Feb 5, 2018

If you don’t like selling because it makes you feel pushy and salesy, we understand. Most creative people balk at selling their work—it’s not like working in a shoe store or at Dunkin’ Donuts, we’re selling our creativity. Selling is more closely tied to us, our talents, and our egos. It can feel kind of whore-ish, or like we’re selling our babies. At least on the surface, anyway.

What can you do to make it easier, to take the icky out of selling?

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